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We analyze, plan and implement the best marketing solutions.

  • Analysis of the target group of products and services,

  • Planning relevant and effective content,

  • Defining marketing goals and developing a strategy,

  • Selection of tools for conducting marketing activities,

  • Taking care of the continuity of contact with customers,

  • Campaign performance analysis.

 

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Modern marketing - how to advertise wisely


The definition of marketing is very broad. It was most simply put by the renowned economist Philip Kotler, who said that the purpose of marketing is to apply a series of activities undertaken in order to identify and satisfy human needs. Technological progress and changes taking place in the society on a global scale make this field very ramified and use all available means of communication. Therefore, we will present you a few ways to run a proven marketing campaign, as well as tools that you will use when promoting your product or service. You will also learn what internet marketing is and how it differs from digital marketing.

Marketing in the digital world


Easy access to the Internet, quick ordering and short waiting time for the shipment encourage you to buy in this way. After all, it is more convenient to order the necessary product with three clicks than to drive through half a city in traffic jams to a crowded store. No wonder that customers decide to follow this path, and the owners of online stores have been recording an increase in sales bars for many years. You can benefit from the presence of customers on the web in many ways. It is worthwhile for them to see your offer when searching for services and products. Take a look at the list below and see which tools will be useful for you in a successful marketing campaign, whether you are in the B2B or B2C industry.

Direct and indirect forms of online marketing

  • content marketing (e.g. webinars, podcasts, infographics)
  • Google Ads ads (displaying sponsored ads links first in Google search engines and cooperating websites)
  • website positioning (including content optimization for SEO)
  • e-mail marketing (personalized emails, newsletters)
  • social media marketing (e.g. Facebook, Instagram)
  • influencer marketing (cooperation with bloggers, among others)
  • viral marketing (e.g. video and graphic materials disseminated by users themselves)
  • remarketing (establishing contact with people who previously visited your website)

Digital marketing includes all activities on the Internet (it therefore includes Internet marketing), but this concept also includes reaching the customer via MMS and SMS.

Start a customer-oriented campaign


In order to successfully conduct a marketing campaign and reach new customers, you need to collect the most important information about the activities of your company. Thanks to this, you will achieve your business goals. So consider the following:

  • what exactly do you want to achieve and what budget you can spend
  • what is the target audience of your product and where is it easiest to find
  • what she is interested in, what is her language
  • plan relevant content
  • choose the tools with which to take off
  • create a responsive landing page with the offer you want to encourage recipients to
  • keep in touch with customers, provide comprehensive information about the product
  • analyze the effectiveness of the steps taken
  • Answering these questions will allow you to choose the type of marketing, and thus successfully advertise your products or services on the Internet.

Some examples of marketing strategies


The condition for the development of any e-commerce platform is positive reception by the target group. If you are addressing a potential customer, you need to know exactly what their needs are. Are your audience regular social media users? Establish cooperation with an influencer (e.g. streamer, blogger) who is a specialist in the field that you also deal with. Thanks to it, you will reach the right audience and spread your brand on the Internet. People who run a blog or their own channel often have the status of authority and strongly influence the opinions and views of their fans, and cooperation with them brings very good results in terms of customer acquisition. Another way to take the right direction in your marketing activities is to use Google and Facebook tools. Their careful analysis will allow you to reach the right audience. It will go exactly to the people you care about the most.

Choose the right type of marketing and act


You learned about marketing tools and ways to use them. It depends on your company's profile which solutions you will use, and you have all of them at your fingertips. In the era of digitization and globalization, it is digital marketing that is developing the fastest, so it is worth not to miss the opportunity and take advantage of the opportunities offered by universal Internet access.

CASE STUDIES

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